Creating clearer paths for supporters to understand and support the work.

Amos Trust are a small, creative human rights organisation working with communities around the world to challenge injustice and build hope. Their work spans issues such as climate justice, human rights and supporting communities in Palestine.

The challenge

The website had grown over time. Key content was hard to find, journeys weren’t always clear and the donation process created friction.

UX work

I worked with Amos Trust's Head of Communications across the full site experience, mapping how people moved through the site, reviewing content structure and identifying where navigation was creating confusion rather than clarity.

We focused on:

• How people discovered projects and campaigns
• How they understood the organisation’s work
• Where journeys became unclear or overwhelming
• How people moved towards donating

This made a few things clear:

People needed clearer paths to key content, with less choice and distraction. And the donation journey needed to feel simple, direct and trustworthy.

What changed

We clarified how people move through the site, removed unnecessary steps and focused the experience around key actions.

• Restructured the navigation to make key areas easier to find
  
• Simplified how projects and campaigns are presented
  
• Reduced friction in the donation journey
  
• Prioritised clear paths from interest to action

---

Outcome

The site is easier to use and more focused on helping people take action.

Supporters can find what they need more quickly, understand the work more clearly and move through the site with less effort. Also the donation journey is simpler and more direct, supporting more consistent giving over time.

This helps Amos Trust connect more people to their work and continue supporting communities and campaigns around the world.

---