Charity UX

Practical, people-centred UX for charities

Helping charities improve their websites so they are clear, easy to use and built around the people who matter most.

Practical, people-centred UX for charities

Helping charities improve their websites so they are clear, easy to use and built around the people who matter most.

What is UX?

UX stands for user experience. It’s about making sure people can use your website or digital service clearly, simply and without frustration.

For charities that means a supporter who can complete a donation without getting stuck. Someone seeking help can find what they need easily and a volunteer who knows exactly how to contact you and get involved.

Good UX removes the barriers between people and the action they want to take.

UX FAQ

Common challenges

Visitors aren’t taking action

People arrive on your website but don’t donate, sign up or get involved. The path from interest to action isn’t always clear.

UX reveals where people get lost and why, so you can remove the barriers between interest and action.

People can’t find what they need

Visitors are looking for services, support or ways to help, but the information isn’t always easy to locate.

Clearer content structure and navigation makes it easier for people to find what they came for.

Not sure what to fix first?

Your website has grown over time and it’s not always clear where the biggest problems are or what to improve first.

A UX review helps you see the full picture and prioritise the changes that will make the biggest difference.

Services

All of the Charity UX work is shaped around what your charity needs, rather than a fixed process. This might include:

Research
Understanding who your users are and what they actually need.

Usability Review
A straightforward look at how easy your website is to use.

Journey Mapping
Looking at how people move through your site and where they get stuck.

Content Structure
Making sure the right information is in the right place.

Sitemap and Navigation
Helping people find their way around your website with confidence.

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Read more about the UX services available and how they could support your Charity.
Services

Who this is for

Charity teams
You do not have a dedicated UX specialist but you know your website could work better. Focused, evidence-led improvements can bring clarity without the need for a full redesign.

Charity digital leads
You are responsible for improving online journeys and need clear documentation to guide change. Understanding real user behaviour helps identify where changes will have the most impact.

Trustees and leadership
You want confidence that your digital services are accessible and reflect the work you actually do. Clear insight provides evidence to support better decisions.

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If this sounds like you, a short conversation is a good place to start.

Get in touch

Working with

Amos Trust

Amos Trust are a small, creative human rights organisation working with communities around the world to challenge injustice and build hope.

Amos Trust case study

Square Food Foundation

Square Food Foundation is a Bristol-based charity that works to reduce hunger, improve health and bring people together through food and cooking.

Square Food case study

Empire Fighting Chance

Empire Fighting Chance supports young people facing difficult circumstances through boxing, mentoring and therapy.

Empire case study