User Experience FAQ

Charity UX

Answers to common questions about UX for charities.


If you are not sure what UX involves or whether it is relevant, these answers cover the basics and show how it can support your website.

What is it?

What is UX?

UX stands for user experience. It is about making sure the people who visit your website can find what they need, understand what you do and take the action they came to take, without unnecessary confusion or effort.

How can UX help a charity?

Charities rely on their websites in ways that really matter. UX helps make sure donors can give easily, people seeking support can find it quickly and volunteers know how to get involved. It removes the barriers between people and the help or action they are looking for.

Is this suitable for smaller charities?

Yes. You do not need a big budget or a large team. Work is shaped around what your charity actually needs, and even small improvements can make a meaningful difference.


How it helps?

What kind of UX work might my charity need?

It depends on your situation. Some charities need help understanding how people move through their website. Others need clearer navigation, better content structure or a fresh look at what is and is not working. A short conversation usually makes it clear where to focus.

How does UX help prioritise improvements?

Good UX work gives you a clear picture of what is working, what is not and what will make the biggest difference. That makes it much easier to focus time and budget where it counts.

How does UX improve results?

UX improves results by making key tasks easier to complete. When decisions feel simple and obvious, more people take action.


How it works?

What does a typical project involve?

It usually starts with a conversation about your charity, your website and the people you are trying to reach. From there the work is shaped around your specific needs, whether that is mapping user journeys, reviewing usability, restructuring content or a combination of things.

What do you receive?

A clear report with practical recommendations you can act on. This is written to be shared with your team, used in presentations or handed to a developer or designer to work from.

How long does a project take?

Most projects run over a few weeks rather than months. Some focused pieces of work take less time, others a little more depending on the scope. Either way, we agree timings and what's included before anything starts.

Will this take a lot of time from our team?

No. Projects are designed to be lightweight and are built around your capacity. Usually this involves a short initial conversation and occasional check-ins along the way.

Do we need analytics or existing data?

No. Existing analytics can add useful context but they are not required. A great deal can be understood simply by reviewing your website and how people are likely to move through it.


Getting started

How much does a project cost?

Project costs vary depending on what your website needs and how much of the work we tackle together. If budget is a concern, it's always worth having a conversation. There's always a way to focus the UX work on what will make the most difference within what you have available.

What do you need from us to get started?

Usually just your website URL and a short conversation about your charity and what you are hoping to improve.

How do we get started?

Fill in a few details on the Contact page or send an email with your name, charity name and website URL.


Working with


Amos Trust

Amos Trust

Amos Trust are a small, creative human rights organisation working with communities around the world to challenge injustice and build hope.
Amos Trust case study
Square Food Foundation

Square Food Foundation

Square Food Foundation is a Bristol-based charity that works to reduce hunger, improve health and bring people together through food and cooking. 
Square Food case study
Empire Fighting Chance

Empire Fighting Chance

Empire Fighting Chance supports young people facing difficult circumstances through boxing, mentoring and therapy.
Empire case study